How it works
One brand, different path types.
Dibs should feel simple at the top level and more specific underneath. The homepage builds trust and helps people choose a category. The vertical pages do the real conversion work.
Homepage
The front door should establish trust, then route.
Explain Dibs quickly
Say what the brand covers and why the experience feels clearer than a generic healthcare marketplace.
Route visitors fast
Users should be able to choose the category that fits what they came for without digging through unrelated offers.
Keep cross-sell lower
The broader brand matters, but it should not overwhelm high-intent category traffic.
Prescription care
Assessment-led and provider-reviewed.
Lead with a short guided assessment, not a giant medical form
Clarify that provider review comes before treatment decisions
Use the first screens to create momentum and trust, not pressure
Examples
Weight care and online prescription skincare.
These pages should feel focused, clinically credible, and conversion-aware. The promise is not “instant treatment.” It is a clearer path to the right next step.
Dermatology
Make the first step lighter than weight care.
For dermatology, the first questions should focus on the concern itself. Photo upload and fuller history can come later once the user is already moving forward.
Concern first
Photos later if needed
Provider review stays central to trust
Prenatal
Product-led, not telehealth-led.
Prenatal should feel more like premium product discovery than a medical intake. Stage-based support, ingredient clarity, and a simple purchase path matter more than assessment complexity.
Stage-based product structure
Clear ingredient and formula framing
Simple shop or subscription flow